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Weight Wins is a UK weight loss business which has developed and commercialised the concept of personal contracts for weight loss. The company has attracted attention from UK and international media for its ‘Pounds for Pounds’ weight loss programme and for operating the first trial by the UK’s National Health Service (NHS) of a weight loss incentive programme.〔 〕〔 〕〔 〕〔 〕〔 〕〔 〕 The diet rewards sector addresses the specific problem of overweight and obesity, with research finding that dieters with financial incentives lose more weight for longer than those without incentives.〔 〕〔 〕〔 〕 == Services == Weight Wins' principal program is 'Pounds for Pounds'. Individuals specify how much weight they would like to lose and for how long. Weight loss targets range between 20 lbs and 150 lbs with plan periods extending to 24 months, including weight 'maintenance' periods. Participants are weighed monthly by a health professional at a local pharmacy, fitness centre, or doctors' surgery, who signs a dedicated form specifying the weight, which is returned to Weight Wins. Weight Wins credits participants for each pound they have lost from their starting weight, and advises them of their weight loss status and earnings. These monthly earnings can add up to half of the total potential reward from Weight Wins. The other fifty percent is a bonus if the participant achieves their goal weight at the end of their plan. Rewards range between £100 and £3,000, depending upon weight loss targets, plan length, and fee level selected. Members pay monthly fees to participate or they can be sponsored by their employer or insurer. Participants are responsible for their own weight loss. Weight Wins claims to follow Obesity Guidelines laid out by the National Institute for Clinical Excellence (NICE) by only rewarding gradual long-term weight loss and maintenance. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Weight Wins」の詳細全文を読む スポンサード リンク
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